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Proven Practices in Fundraising Webinar: Constant Vigilance – Eyes on the Database – 1:00 PM CDT

The database is important. Its value to your station is in the millions of dollars. Knowing how to manage, access, arrange and interpret your data means you’ll become efficient, nimble, creative and powerful. What you know, and don’t know, about your database can hurt you if you’re not careful. Join …

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Allegiance Traffic System Training Webinar: Using the Import Utility – Noon CDT

The import utility is a real time saver in allowing you to import prospective sales contacts from an Excel spread sheet eliminating the need to manually enter them into Allegiance. During this webinar we’ll go over how to format a file so it can be imported, how to set up …

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Proven Practices in Fundraising Webinar: Testing, Testing – 1:00 PM CDT

Hard-core direct marketers know: the devil (or the genius, depending on your viewpoint) is in the details. There are many variables that can affect the response to your appeals, and many of them have nothing to do with your copy. Join us to learn what’s important to test and what’s …