04/12/2017

Proven Practice Webinar: Enhancing the Donor Experience, Pledge and Web Forms – 1:00 PM CDT

How long has it been since you really looked at the pledge form your volunteers or telemarketing firm use to take on-air pledges? How about your public web pledge form? Does it enhance the donor experience or generate donor frustration? Does it increase completion or lead to form abandonment? Join …

04/18/2017

Allegiance Training Webinar – Fundraising System: Using Enhanced Activities for CRM – Noon CDT

CRM stands for customer relationship management and in public broadcasting terms is defined as an “approach to managing a station’s interaction with current and future donors.” Allegiance has powerful tools to help you with your CRM needs in both Allegiance Fundraising and Web. During this webinar we’ll talk about the …

04/20/2017

Allegiance Training Webinar – Traffic System: Log User Display Options – Noon CDT

The Log User Display options allow users at your station to customize how they view and print their logs.  During this webinar we’ll go over how to customize the log screen and print options for each user. We’ll also talk about how to view and use log settings that other …

05/17/2017

Proven Practice Webinar: Reality Check – Managing Membership in a Digital World – 1:00 PM CDT

In our digital world just how relevant can direct mail be? Should we be spending all that money on printing and postage? Join us to learn how to balance the benefits and the risks we face in managing membership today. Gain some insights to help create and defend your membership …

06/07/2017

Proven Practice Webinar: Constant Vigilance – Eyes on the Database – 1:00 PM CDT

The database is important. Its value to your station is in the millions of dollars. Knowing how to manage, access, arrange and interpret your data means you’ll become efficient, nimble, creative and powerful. What you know, and don’t know, about your database can hurt you if you’re not careful. Join …

06/15/2017

Allegiance Training Webinar – Using the Import Utility – Noon CDT

The import utility is a real time saver in allowing you to import prospective sales contacts from an Excel spread sheet eliminating the need to manually enter them into Allegiance. During this webinar we’ll go over how to format a file so it can be imported, how to set up …

07/12/2017

Proven Practice Webinar: Testing, Testing – 1:00 PM CDT

Hard-core direct marketers know: the devil (or the genius, depending on your viewpoint) is in the details. There are many variables that can affect the response to your appeals, and many of them have nothing to do with your copy. Join us to learn what’s important to test and what’s …