Enhancing the Donor Experience – Pledge and Web Forms
How long has it been since you really looked at your public web pledge form? Does it enhance the donor experience or generate donor frustration? Does it increase completion or lead to form abandonment? How about the pledge form your telemarketing firm or volunteers use to take on-air pledges? Watch to view some of the best and worst pledge and web forms and to learn current thoughts about how to make them better and more productive.