Proven Practices in Fundraising Webinars

Browse our library of recorded webinars presented by Virginia Dambach to learn how to assure productivity while increasing net revenue generation using proven practice fundraising techniques. Be sure to sign up for upcoming webinars.

virginiaD100President of Dambach & more, Virginia is a well respected consultant with an extensive track record helping audience supported broadcasters improve their bottom line. Having worked for 19 years as a public radio and TV development director, she brings a wealth of real-world experience to the table.

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Simple Testing Techniques that Work

Hard-core direct marketers know: the devil (or the genius, depending on your viewpoint) is in the details. There are many variables that can affect the response to your appeals, and many of them have nothing to do with your copy. Join us to learn what’s important to test and what’s …

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Constant Vigilance – Eyes on the Database

The database is important. Its value to your station is in the millions of dollars. What you know, and don’t know, about your database can hurt you if you’re not careful. Knowing how to manage, access, arrange and interpret your data means you’ll become efficient, nimble, creative and powerful.  Learn …

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Reality Check – Managing Membership in a Digital World

In our digital world just how relevant can direct mail be? Should we be spending all that money on printing and postage? Join us to learn how to balance the benefits and the risks we face in managing membership today. Gain some insights to help create and defend your membership …

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Enhancing the Donor Experience – Pledge and Web Forms

How long has it been since you really looked at your public web pledge form? Does it enhance the donor experience or generate donor frustration? Does it increase completion or lead to form abandonment? How about the pledge form your telemarketing firm or volunteers use to take on-air pledges? Watch …

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Integrating Planned Giving

Larger organizations may have full time staff devoted to securing planned gifts, however, even the smallest station can be successful at securing such gifts. Watch to learn how adding a few simple sentences to your existing literature, appeals, and websites can have dramatic impact over time. Get the key details …

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Acknowledgements & Thank Yous

As children, as graduates, as newlyweds, we learned that if we received a gift, a thank you note was due in return. That courtesy is just as important in fundraising. In fact, according to the latest research from Penelope Burk at Cygnus Research, a timely thank you note is one …

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Writing Appeal Letters & Email Messages

Understanding direct mail and email conventions is the first thing. But after you learn to write short paragraphs in a conversational style and leave lots of white space, what do you say? We’ve gathered advice and recommendations from the masters of appeal writers including Mal Warwick and Becky Chinn, Lewis-Kennedy …

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Charitable Gift Receipts

Your organization may choose to send a gift receipt after every gift, or to wait until calendar year-end and send a single receipt showing cumulative gifts for the tax year. Either method is allowable under IRS Charitable Donation Receipt Requirements; however, there are details…many details. Watch this recorded webinar to learn …

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Running a Successful Sustainer Program

Whether you have a Sustainer program in place, or are still in the planning stages, there are always things to learn. During this webinar you can learn the ins and outs and ups and downs from stations that have done it and done it well. We’ll review the short-term, temporary …

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Maximizing Year-End Giving

That lackluster week between Christmas and New Year’s can become a star fundraising performer IF you start planning now for a coordinated multi-platform campaign. Watch this webinar to learn which elements work best – mail, email, spots and/or live pitch breaks – and how to time the appeals for maximum …

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Fundraising Planning and Budgeting

When you present a fundraising or membership plan for the year, the first thing you’re going to be asked is “How much is it going to cost to do all that?” While budgeting takes preparation, it is not rocket science. Watch this webinar to be walked through the step by …

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Managing Major Donors

Do you have a plan for cultivating and maintaining Major Donors or do you simply rely on large pledges as a result of on-air appeals? Do you use wealth screening and other methods to target prospects or expect those with the capacity to give large gifts to self-identify? Join us …

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Enhancing Pledge Fulfillment

While sustainer monthly giving and credit card use account for the majority of pledge drive payments, a significant amount of revenue remains to be collected the old fashioned way – through billings and pledge reminders. Learn the techniques that can help assure the fulfillment of the highest percentage of pledges …

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Maximizing Web Giving

You know when a pledge drive or sharathon is in play because web pledges flood in to the station. What are you doing the rest of the year? Are you promoting giving on air and mentioning the web URL? Is your Donate Now button prominent on your home page and …

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Essential Work Flow Scheduling

With the pressure of pledge drive planning and other duties as assigned, it is easy to let those things that should be routine take a back burner. However, ignoring schedules and delaying various elements of your annual membership solicitation efforts can have a drastically negative impact on net revenue. Learn …

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Planning & Executing Direct Mail Acquisition

Although public broadcasters are the envy of the non-profit world because we have on-air pledge drives to support membership performance doesn’t mean that other traditional sources of new members should be neglected. Even in this electronic age, Acquisition direct mail remains a proven means to reduce churn, stabilize income flow, …

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Renewal and Sustainer Management to Increase Retention

Do you know the elements of a strong renewal/sustainer program that will assure highest retention rate among donors? The key is consistency and timeliness in asking, in acknowledgement/thanking, and in on-going service. While personalizing is important, systematizing the processes and procedures carries equal weight. Learn what you can do to …

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Add Gift and Lapsed Solicitation Management

How often should you ask for an additional gift from a current donor in order to generate the most net revenue? Will add gift solicitation hurt annual and renewal giving? What can you do to make sure that the average gift is always going up? How should files be segmented …

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Source Coding and Data Tracking

How easy is it to find out how well your various fundraising campaigns are performing? If you only know how much money you brought in, but you can’t tell whether the gift was new, renewal, additional or rejoin, you’re leaving money on the table. Learn proven source code protocols and …