Proven Practices in Fundraising Webinars

Browse our library of recorded webinars presented by Virginia Dambach to learn how to assure productivity while increasing net revenue generation using proven practice fundraising techniques. Be sure to sign up for upcoming webinars.

virginiaD100President of Dambach & more, Virginia is a well respected consultant with an extensive track record helping audience supported broadcasters improve their bottom line. Having worked for 19 years as a public radio and TV development director, she brings a wealth of real-world experience to the table.

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ROI vs Net – Watch the Right Numbers

On various occasions, especially during budget planning, you’ll hear discussions regarding making fundraising more efficient. While efficiency is a worthy goal, make sure that you don’t end up sacrificing effectiveness. And the only way to do that is to be able to demonstrate what the most important numbers are. Join us for this webinar to learn how to defend your budget resources and make sure that net revenue doesn’t go down in the name of efficiency.

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How to Boost your Renewals and Retention

When asked in a national survey why they had not renewed their membership, 13% stated that they never got thanked for their previous gift and 18% cited poor service or communication. The message to those of us in donor development is clear. If we can change our ways, donors will change theirs. Learn what you can do to help raise the bar on your renewals and retention efforts.

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Simple Testing Techniques that Work

Hard-core direct marketers know: the devil (or the genius, depending on your viewpoint) is in the details. There are many variables that can affect the response to your appeals, and many of them have nothing to do with your copy. Join us to learn what’s important to test and what’s not, how to execute a valid test, and how to use test results to inform and improve your fundraising.

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Constant Vigilance – Eyes on the Database

The database is important. Its value to your station is in the millions of dollars. What you know, and don’t know, about your database can hurt you if you’re not careful. Knowing how to manage, access, arrange and interpret your data means you’ll become efficient, nimble, creative and powerful.  Learn just how important a regular data check-up is to your success and how it can reduce customer service issues as well as increase fundraising performance.

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Reality Check – Managing Membership in a Digital World

In our digital world just how relevant can direct mail be? Should we be spending all that money on printing and postage? Join us to learn how to balance the benefits and the risks we face in managing membership today. Gain some insights to help create and defend your membership plan and how to best integrate all the tools available to achieve the highest results.

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Enhancing the Donor Experience – Pledge and Web Forms

How long has it been since you really looked at your public web pledge form? Does it enhance the donor experience or generate donor frustration? Does it increase completion or lead to form abandonment? How about the pledge form your telemarketing firm or volunteers use to take on-air pledges? Watch to view some of the best and worst pledge and web forms and to learn current thoughts about how to make them better and more productive.

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Integrating Planned Giving

Larger organizations may have full time staff devoted to securing planned gifts, however, even the smallest station can be successful at securing such gifts. Watch to learn how adding a few simple sentences to your existing literature, appeals, and websites can have dramatic impact over time. Get the key details donors and estate planners need to make gifts by will, bequests, and insurance and some tips regarding how you can segment your files to make sure that the right people receive the information.

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Acknowledgements & Thank Yous

As children, as graduates, as newlyweds, we learned that if we received a gift, a thank you note was due in return. That courtesy is just as important in fundraising. In fact, according to the latest research from Penelope Burk at Cygnus Research, a timely thank you note is one of the single most important things you can give a donor in order to secure future gifts. Watch the webinar recording to find out what to say and when to say it.

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Writing Appeal Letters & Email Messages

Understanding direct mail and email conventions is the first thing. But after you learn to write short paragraphs in a conversational style and leave lots of white space, what do you say? We’ve gathered advice and recommendations from the masters of appeal writers including Mal Warwick and Becky Chinn, Lewis-Kennedy Associates and distilled them into a straight-forward primer on writing effective direct mail and email appeals.

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Charitable Gift Receipts

Your organization may choose to send a gift receipt after every gift, or to wait until calendar year-end and send a single receipt showing cumulative gifts for the tax year. Either method is allowable under IRS Charitable Donation Receipt Requirements; however, there are details…many details. Watch this recorded webinar to learn who MUST get a tax receipt and when, how premium gifts impact the allowable tax deductible amount, the 2016 IRS allowable de minimus values, and more.

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Running a Successful Sustainer Program

Whether you have a Sustainer program in place, or are still in the planning stages, there are always things to learn. During this webinar you can learn the ins and outs and ups and downs from stations that have done it and done it well. We’ll review the short-term, temporary challenges, the long-term, ongoing benefits along with tips and techniques to get you where you need to be in the process. Join us to learn how to build, grow, maintain and improve your Sustainer effort.

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Maximizing Year-End Giving

That lackluster week between Christmas and New Year’s can become a star fundraising performer IF you start planning now for a coordinated multi-platform campaign. Watch this webinar to learn which elements work best – mail, email, spots and/or live pitch breaks – and how to time the appeals for maximum response.

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Fundraising Planning and Budgeting

When you present a fundraising or membership plan for the year, the first thing you’re going to be asked is “How much is it going to cost to do all that?” While budgeting takes preparation, it is not rocket science. Watch this webinar to be walked through the step by step process of gathering detailed cost information, establishing quantities, and calculating costs by project and by month. You’ll also learn how to make income projections based on history and trends.

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Managing Major Donors

Do you have a plan for cultivating and maintaining Major Donors or do you simply rely on large pledges as a result of on-air appeals? Do you use wealth screening and other methods to target prospects or expect those with the capacity to give large gifts to self-identify? Join us to learn some of the tools and techniques that can help you build, grow, and maintain a robust Major Gifts Program.

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Enhancing Pledge Fulfillment

While sustainer monthly giving and credit card use account for the majority of pledge drive payments, a significant amount of revenue remains to be collected the old fashioned way – through billings and pledge reminders. Learn the techniques that can help assure the fulfillment of the highest percentage of pledges from this important file segment. Make sure your practices are as efficient and effective as possible.

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Maximizing Web Giving

You know when a pledge drive or sharathon is in play because web pledges flood in to the station. What are you doing the rest of the year? Are you promoting giving on air and mentioning the web URL? Is your Donate Now button prominent on your home page and other high traffic pages? Have you optimized your web pledge pages for mobile use? Does the web pledge page layout enhance pledge submission rather than page abandonment? Join us for tips and techniques to enhance your web-based giving.

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Essential Work Flow Scheduling

With the pressure of pledge drive planning and other duties as assigned, it is easy to let those things that should be routine take a back burner. However, ignoring schedules and delaying various elements of your annual membership solicitation efforts can have a drastically negative impact on net revenue. Learn why adhering to your work flow schedule is so essential and why nothing could  be more important to your overall success in fundraising.

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Planning & Executing Direct Mail Acquisition

Although public broadcasters are the envy of the non-profit world because we have on-air pledge drives to support membership performance doesn’t mean that other traditional sources of new members should be neglected. Even in this electronic age, Acquisition direct mail remains a proven means to reduce churn, stabilize income flow, increase renewal rates, build loyalty and increase life-time value. Watch to learn how Acquisition Direct Mail can help build your donor base.

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Renewal and Sustainer Management to Increase Retention

Do you know the elements of a strong renewal/sustainer program that will assure highest retention rate among donors? The key is consistency and timeliness in asking, in acknowledgement/thanking, and in on-going service. While personalizing is important, systematizing the processes and procedures carries equal weight. Learn what you can do to strengthen your retention by joining us to find data-driven answers and for a chance to ask your own questions.

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Add Gift and Lapsed Solicitation Management

How often should you ask for an additional gift from a current donor in order to generate the most net revenue? Will add gift solicitation hurt annual and renewal giving? What can you do to make sure that the average gift is always going up? How should files be segmented and results tracked in order to add to your knowledge base and inform your decision-making down the road? Which media is most effective – mail or email?

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Source Coding and Data Tracking

How easy is it to find out how well your various fundraising campaigns are performing? If you only know how much money you brought in, but you can’t tell whether the gift was new, renewal, additional or rejoin, you’re leaving money on the table. Learn proven source code protocols and procedures that will give you the ability to analyze your solicitation results by type and method of giving by campaign and over time.

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