Although it might not seem all that important, including an upgrade ask in your appeals can result in significant revenue over the course of every fiscal year. Download the eBook to learn upgrade ask string best practices for each type of appeal— acquisiiton and lapsed; renewals; additional gift; pledge.
Stations that achieve top retention levels structure their renewal and sustainer efforts to achieve maximum results. Find out how they do it.
Learn how to plan and manage an online fundraising program as part of your overall strategy. And get 11 ways to optimize your donation page to reduce abandonment and raise more money.
Religious broadcasting stations are on a mission to service their communities, and proper funding is an integral component. Most religious broadcasters rely on monthly gifts from sustainable contributors, making it crucial for stations to have a system in place to keep funding consistent and well-managed. Allegiance Software boasts a focused business model and tailored software solution that makes it uniquely suited for religious broadcasters. Not only is our software specifically designed for radio and TV, it’s customized to fit the needs of public and religious broadcasters in particular.
Fortune 500 companies, boutique retail shops, service providers and even nonprofit organizations all share one valuable – and often untapped – resource in common: data. Due to the very nature of how they operate, nonprofit broadcasters have to constantly analyze and optimize their audience and donor data to improve returns on investment and stay in business. As audience-supported organizations, leveraging and protecting the data of their loyal listeners and viewers is tantamount to long-term success.
A donor portal on your website gives you the potential to do a variety of beneficial things, such as deliver dynamic content to donors, increase net revenue and strengthen the bond between donors and the station. But your donors won’t take the time to create an online account without a reason that directly benefits them. Learn how to incentivize your donors to use the portal and encourage regular log-ins.